Vivid Jewels is owned by a family that has been in the jewelry business for four generations. The business began almost a century ago when the family grandfather traded turquoise which was strong and successful until they became unfashionable. Vivid Jewels then turned to trade all types of precious stones such as rubies, sapphires, emeralds, and diamonds. In 1983, a close friend of the family who was dealing pearls asked them to sell their products and the timing could not have been any better. Vivid Jewels largest customer had a need for a pearl supplier and Vivid Jewels became the middleman selling our friends’ pearls to Vivid Jewels customers. The demand for pearls at this time skyrocketed and our friend stopped importing pearls so Vivid Jewels family began traveling to buy cultured pearls directly from Japan.